Carla Tavares

Program Manager (Marketing), FSC Global Development

zoomCarla TavaresCarla TavaresCarla Tavares is the Program Manager (Marketing) for FSC Global Development, based in Bonn, Germany. Her main responsibilities are to develop marketing programs, carry out consumer research and manage the FSC brand.

Tavares has worked in the forest sector for over 15 years through global integrated marketing and communications campaigns, and understands the challenge of making sustainability mainstream – bridging the gap between consumer intent and purchase behavior. As International Project Manager at APCOR (the Portuguese Cork Association), she drew on her experience to promote the benefits of natural cork products and raise awareness of the importance of the Mediterranean cork forests, a top biodiversity hot spot. Prior to that, Tavares worked at John Snow Inc., Pretoria, South Africa on a National AIDS awareness and prevention program. She holds a Licentiate Degree in Communications and Media Studies, and a Master’s (MSc) in Marketing & Strategic Management from Minho University in Portugal.

Participating in:

  • FSC’s new branding and marketing toolkit, Friday, 04.09.2015, 11:30 – 12:45

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